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Aug 18, 2013: World’s Largest Bake Sale at The Boardwalk

August 18, 2013   

World's Biggest Bake Sale in Waterloo

WATERLOO — It was sugar and spice and everything nice at a charity bake sale that’s aiming for a Guinness World Record Saturday at The Boardwalk in Waterloo.

A group of local runners are hoping to sell more than 13,000 cupcakes, brownies and other tasty treats in an eight-hour period with all proceeds going to Kitchener-Grand River Rotary Club charities, said co-organizer Chris Mintz of the Running Rarebits.

If they hit their target, they have a shot at breaking the current record of 13,085 baked goods sold out of Grand Central Station in New York City in May.

But breaking the world record would just be the icing on top of the cupcake for Mintz.

“The more important thing for us is to raise as much money as we can for these charities,” Mintz said.

The event kicked off Saturday with an official trumpet blast at 10 a.m. as people lined up waiting, said Mintz. Because organizers are hoping to break the world record, careful regulations must be followed, she added.

“We couldn’t start selling anything until 10, and we thought it’d be a slow start so it’s just been unbelievable to see the community respond like this.”

By 11 a.m., bakery business was brisk, with the most popular item a Cookie Monster cupcake complete with half a chocolate chip cookie for a mouth, said volunteer Lia Charnicovsky.

Other items included gluten-free and vegan options, mixed packs of treats for $5 and butter tarts donated by Herrle’s Country Farm Market.

All goods were baked by local residents, Mintz said.

“We put the call out to the community and said we need eight dozen cookies, squares, you name it. People just went crazy and really rallied behind us, and the products are absolutely delicious.”

Plus, he added, “calories don’t count when it’s for charity.”

Mintz and event co-founder Maria Michel came up with the scheme after a long run spent brainstorming ways to raise money for the Rotary Club, Mintz said.

“We were probably low on oxygen so it seemed like a great idea at the time,” he joked.

The World’s Biggest Bake Sale is selling baked goods until 6 p.m. Saturday at The Boardwalk on Ira Needles Boulevard in Waterloo. Look for the balloons and bright orange shirts across from the Rogers store. For the latest updates on their record-breaking attempt, follow @KWBigBakeSale on Twitter.

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