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March 1, 2012: Golf Town opens at The Boardwalk

March 1, 2012   

It’s shaping up to be a great year for Waterloo – area golfers as the city is ready to welcome its first Golf Town superstore.

Canada’s largest golf retailer, providing unequaled selection and competitive prices from coast to coast, announces the grand opening of its 54th Canadian location on Thursday, March 1 at 225 The Boardwalk in the Kitchener/Waterloo region.

“As demand grows for Golf Town’s unrivalled service, selection and prices, we continue to open new stores to better meet our customers’ needs,” say Golf Town’s interim CEO Ron Hornbaker. “Waterloo is a passionate golfing community. We’re very excited to be part of it and we’re committed to providing our customers with an unbeatable and convenient shopping experience.”

The 16, 287-sq.-ft. facility, which complements the Kitchener superstore that opened in March 2006, will feature Golf Town’s brand name equipment, apparel and accessories as well as a full range of Golf Town Academy services, including an in store putting green and the three hitting bays with the largest golf simulator technology. The Waterloo location will also feature the company’s cutting-edge new Swing Labs custom fitting technology, which provides extensive launch data analysis for every player’s swing, then narrows their ideal equipment choices from a possible 820,000 club combinations to just three, which the customer can then test in the hitting bays. Swing Labs custom fitting technology will be launch in all Golf Town locations in April of this year.

“The product selection in store is outstanding, along with a number of fantastic Grand Opening daily specials, and great draw prizes through Sunday, the new Waterloo Golf Town team is excited to present an unparalleled retail experience, ” says Golf Town’s Regional Vice-President for Western Ontario, Scott MacKinnon.

As an added bonus, the first 100 customers on Thursday, March 1 will also receive a free gift bag.

The Waterloo opening also features a coming-home party for PGA of Canada teaching professional Bill Stewart. A former professional with the Waterloo Golf Academy and most recently with Golf Town’s Brampton store, Stewart will oversee The Academy at Golf Town in Waterloo.